Chili House – Based in Jordan, a burger joint serving mouthwatering juicy meats since 1985. Chili house first needed Branding and Designing services in order to launch...
Designing your brand shows people the value of your company, it is well known for delivering the perception into your customers. Other than the perception of your brand, designing your brand can help deliver messages about your business’s values, personality, and more.
If your brand is designed well, you create the sense of legitimacy for people to trust that your business has value and is worth purchasing its products or services. When you have the same colors, fonts, layouts through your design, not only does it make your content look good but it will be appreciated more by people. Some branding agencies do everything for you from a simple logo making, to a complete brand guideline and design – including colors, fonts, style, and everything you may need to make your branding creative.
Your brand acts as a front page of a book to your target audience; they will check your webpage or letterhead and unconsciously judge your brand by how it looks. Think of it in a way if you were going to a restaurant and you see the wall is plain, floor has some cracks, one of the light bulbs isn’t working; you wouldn’t be very keen on eating in that place, rather than if it was all so perfect, you will definitely want to eat there.
Having a brand creative helps you maximize your brand awareness to people, a study shows that 75% of people remember what they see. When you design your brand with a certain image in mind, you have a bigger chance of people being drawn to your business; if you produce toys, you will have to create a design that attracts kids. Things that are colorful and funny will match that category. Businesses with a consistent design impact a significant amount of audiences because they show people exactly what they will get. They become used to a specific design or way of work. A creative agency or a branding company can provide you with full branding and designing from simple logo making to complete brand guidelines.