Search Engine Optimization SEO

An effective online marketing campaign begins with solid search engine marketing. For driving new sales to your website nothing else is as effective.

Our Goal is to Reach a wider online audience, Increase the visibility of your domain on search engines and Improve conversion rates on Company landing pages.

What We Do & How We Do It

  • Increase overall traffic volume to the Company Website by expanding visibility campaigns on Google, Yahoo.
  • Decrease costs by reallocating search budget to the highest performing campaigns.
  • Expand keyword portfolios to include high-return, long tail phrases.
  • Create consistency between online marketing campaigns and landing pages to streamline conversions and reduce abandonment.
  • Create compelling image ads in standard formats to broaden reach on content networks.
  • Collection of new Keywords & Analysis Analyze popular keywords in category across major search engines.
  • Create versions of Meta tags & keywords for different search engines Create site-wide Meta tags according to requirement & specifications of different search engines & directories.
  • Optimize the pages for search engines (Site Re-engineering) Site re-engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.
  • Implement new content and Meta tags new keyword rich content and Tags have to be implemented.

 

Search Engine Optimization Strategy:

  • Identify & expand keyword lists for each page
  • Create unique title, description, and keyword Meta tags on various pages & recommend other content changes to improve natural search traffic
  • Identify & correct existing barriers to indexing by the leading search engines
  • Create & submit a comprehensive sitemap to Google & Yahoo