Toni&Guy was founded in the south of London , UK , in 1963 by Toni & Guy Mascolo. The company has grown over the ensuing years from a single salon to an international company comprising both salons and academies. The Mascolo brothers Toni, Guy, Bruno and Anthony remain the driving force of the company. Their success is based on a total commitment to continuous education and training. The unique ongoing educational system that is the backbone of Toni&Guy has been successfully developed into the comprehensive educational formula that is used in Toni&Guy academies worldwide. The philosophy of Toni&Guy has been developed from a firm belief that in creating a hairstyle consideration should be placed on adaptability and suitability, 'personalizing' each look to the individual's facial features, hair type and lifestyle. The creation of a total look is important. Toni&Guy are fashion interpreters, their work is constantly directional. A sharing of their ideas with like-minded hairdressers enables them to move their work progressively forwards.